For Community
Community Resources
Qurator helps the residents of Hawaiʻi connect with the visitor industry by communicating our values and honoring businesses that share them. Whether it’s treating employees with care and respect, protecting our environment or supporting our culture, Qurator highlights the positives the visitor industry contributes to life in Hawaiʻi.
By reaching out to over 100 community and advocacy groups, labor, government and industry leaders, Qurator provides a seat at the table to all who are impacted by tourism by creating a community-first certification program.
Qurator also strives to serve as a hub for good news from the travel and tourism industry. Media coverage of tourism focuses on the big stories, whether they’re good or bad. Qurator serves as a reminder that some companies day after day encourage tourists to volunteer their time, give generously to local charities or just provide quality jobs. Join Qurator in celebrating these good deeds.
Become a Certified Business
Begin your Qurator certification process today! It’s completely free, and by creating an account, you can save your progress and complete the questionnaire at your own pace. Most businesses finish the process in about an hour.
The questionnaire consists of straightforward yes-or-no questions that can typically be answered by manager-level employees. Once submitted, you can expect to receive your initial response within a week.
Qurator certifications are valid for one year.
Visitor Industry Facts:
Source:
%
76% of travelers want sustainable choices
World Economic Forum: “76% of Travelers Want Sustainable Choices”
%
70% of travelers would go out of their way
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
69% of travelers have trouble finding sustainable options
World Travel and Tourism Council: “Global Traveller Report Reveals Shift Toward Sustainable Travel”
%
66% of travelers want to support the local economy
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
of travelers want to experience and support local culture
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
of travelers look off the beaten path to ease overtourism
Booking.com: Travel Predictions 2024
%
of travelers are willing to pay more for responsible travel choices
Booking.com: Travel Predictions 2024
%
of travelers want to reduce their carbon footprint
Kind Traveler: 2022 Tourism Impact Report
%
of travelers want sustainable choices
World Economic Forum: “76% of Travelers Want Sustainable Choices”
%
of travelers would go out of their way
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
of travelers have trouble finding sustainable options
WTTC (World Travel and Tourism Council) “Global Traveller Report Reveals Shift Toward Sustainable Travel”
%
of travelers want to support the local economy
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
of travelers want to experience and support local culture
Expedia Media Group White Paper: Travelers’ Interest in Sustainable Options Increases
%
of travelers look off the beaten path to ease overtourism
Booking.com Travel Predictions 2024
%
of travelers are willing to pay more for responsible travel choices
Booking.com Travel Predictions 2024
%
of travelers want to reduce their carbon footprint
Kind Traveler: 2022 Tourism Impact Report
Samples of Qurator Criteria
There are over 300 criteria in the Qurator program. Certified businesses are not required to meet all criteria, but must achieve a minimum score to earn badges or become certified.
If you have an idea for future Qurator criteria, or questions about the program in general, email us at aloha@qurator.travel.
Cultural Support
- Do you offer locally made art or crafts for sale to support local practitioners?
- Do you train your staff in Hawaiian Cultural Practices?
- Are lei sold or distributed made from locally grown materials?
Safety
- Are workers always given at least 10 hours off between shifts?
- Do you have an anonymous system for employees to report safety concerns?
- Is your last Health Inspection Score 85 or higher?
- Is one employee trained in CPR on duty at all times?
Environment
- Do you remind guests that only reef-safe sunscreen can be used in Hawaiʻi?
- Do you operate at net zero carbon output?
- Can at least 33% of your employees commute during off peak hours?
Guest Experience
- Is your pricing transparent, with no extra fees or surcharges added?
- Does your website contain information for ADA accessibility?
- Do you have a water bottle filling station?
- Do you inform guests of volunteer opportunities available in the community?
Community
- Do you have a formal policy to reduce your impact on shared public resources?
- Is your company 100% owned by residents of Hawaiʻi?
- Do you sponsor any community events or sports teams?
- Do company representatives routinely attend community group meetings and events?
Equity
- Does your highest paid employee make less than 40x your lowest paid employee?
- Have more than 66% of your supervisors and managers been promoted from within the company?
- Do you provide maternity leave in excess of what is legally required?
- For employees with no fixed hours, do you post schedules at least 10 days in advance?